Protect your peace of mind on the road with personalized auto insurance coverage. From mandatory liability to protecting you against accidents, theft, collision, and other unforeseen events, we offer tailored insurance solutions that fit your unique needs.
Auto insurance in Ontario should be a safety net, not a source of stress. We know that for our neighbours from Kitchener to Listowel, your vehicle is more than just a way to get around—it’s how you reach the people and places that matter most. We simplify the process to give you back your confidence, ensuring your daily commuter, truck, or farm vehicle is backed by a solid foundation.
At Strong Roots Insurance Brokers Ltd., we go beyond basic quotes to provide peace of mind and solve your specific challenges:
Tailored Solutions: We compare top providers to find competitive rates that fit your family budget.
Expert Advocacy: As your partners, we cut through the jargon and handle the heavy lifting if you ever need to make a claim.
Protecting What Matters Most: We identify hidden coverage gaps today so you are ready for anything tomorrow.
Protect your vehicle and finances with reliable car insurance tailored to your needs.
Get comprehensive truck insurance to keep you covered on every road and job.
Ride with confidence knowing your motorcycle is protected with reliable insurance coverage.
Explore off-road adventures worry-free with reliable ATV insurance coverage.
Ride through winter with confidence knowing your snowmobile is protected with the right insurance coverage.
Enjoy the open road with peace of mind knowing your motorhome is protected with reliable insurance coverage.
Discover the difference of partnering with a dedicated insurance broker. Contact us today to discuss your insurance needs, and let us help you secure a brighter, more protected future.
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20+ years of building trust
“I recently switched to Strong Roots, I have had the pleasure of working with Alisha. Not only is she knowledgeable and trustworthy, but her warm and helpful personality made the whole process so easy. With Alisha’s attentive listening, she was able to find me the best coverage - saving me so much money for auto and home insurance! I felt completely confident in her advice and she made sure I understood everything while answering all my questions. I highly recommend her!”
“Ask for Alisha or Lauren of strong roots, both of these ladies went above and beyond. Alisha unfortunately was sick and away from the office but made it a priority to contact me before my previous plan expired and got me in contact with Lauren immediately to sort things out. Lauren made the process as seamless as possible and a very easy experience. Both of these ladies went way beyond what most companies/ individuals provide.``
“I recently reached out to Strong Roots as my mother had passed away and I forgot about her house insurance. As soon as I explained why I was calling, Kim was very sympathetic and immediately sprang into action! Within 2 days she had Moms policy sent in and notified me that the policy will be cancelled. Very fast, friendly and efficient service! Thank you Kim.”
“Very impressed with Strong Roots. Elizabeth was knowledgeable, responsive, and kept me informed along the way. All my questions were answered and everything handled promptly. I ended up bundling my home and auto insurance and couldn't be more pleased.”
“Michael is absolutely phenomenal! He is very quick to respond and got me a much better rate then what I previously had even after doing my own looking around! Lots of access to a large variety of companies and before switching presented me with lots of options and clarification for understanding what I was purchasing. At the start of the year I was looking into rental insurance and Michael made it very simple to bundle both insurance policies and again gave a bunch of options and clarity for what I was purchasing. Highly recommend for any insurance needs!”
“Strong roots insurance brokers offer great trustworthy insurance coverage deals. The staff are very knowledgeable, helpful and friendly. Their response to my call after a road accident was truly amazing they handled the situation perfectly and quickly secured a rental car for me on time. Many thanks to Alisha Gingerich and team for their awesome services. I would not hesitate to recommend anyone to try strong roots insurance brokers for insurance needs.”
“I have been with Strong Roots for a few years now. They were the only ones who offered me insurance for my vehicle when I needed it the most. I’m so happy I got to meet Elizabeth. She’s extremely helpful and knowledgeable abt any and everything related to getting the best quote for your car. Did I mentioned she’s also very kind and patient when it comes to her clients. She makes me feel like family. Thank you Elizabeth.”
“I’ve noted 5 stars for Lauren O’Brien as she’s responsive, detailed oriented and very knowledgeable. Whether it be a new vehicle purchase, in which my spur of the moment purchase had me needing coverage immediately, she was there. Or when my spouse passed away and I needed changes, she was there! Her friendliness and competence are added qualities I appreciate. I wholeheartedly recommend her and Strong Roots IB.”
“Elizabeth is always kind, professional and efficient. She has helped us with our home and vehicle insurance needs over the last several years and dealing with her is always a warm and pleasant experience. I trust her implicitly and encourage others to reach out to her for all your insurance questions and needs.”
If you use your vehicle for work-related activities beyond just commuting—such as making deliveries, carrying work equipment, or transporting clients—you likely need commercial auto insurance. Personal auto policies often exclude coverage for business use, meaning if you get into an accident while working, your claim could be denied. Even rideshare drivers (Uber, Lyft) need special endorsements to be fully covered.
It depends. In Ontario, insurance follows the vehicle, not the driver, so if you let someone borrow your car, they may be covered under your policy. However, if the person driving was:
Then your claim could be denied, and you might have to pay out-of-pocket. Always ensure you trust whoever you lend your vehicle to.
Many people purchase extra insurance at the rental counter, not realizing that:
Before renting a car, check your existing policies so you don’t overpay for unnecessary insurance.
One of the most common mistakes is choosing only the minimum coverage required by law. Ontario mandates $200,000 in third-party liability coverage, but that’s not enough – that limit was set in 1979. If you’re in a serious accident, where anyone is hurt, their medical bills, lost wages, and damages could easily exceed that amount, leaving you personally responsible. We recommend at least $2M in liability coverage to protect your financial future.
Since September 5, 2019, the Financial Services Regulatory Authority of Ontario (FSRA) has authorized digital pink slips on mobile devices. These hold the same legal standing as paper versions—provided they’re issued directly from your insurer and not mere screenshots. For more details, click here.